Newton® Consulting Group Inc. is one of the world's leading business communication consulting company that provides brand strategy, brand consultancy and brand consulting services to create brands of the future.


Headquartered in New York, Newton® Consulting Group has offices in New Delhi, Bangalore and Arizona. The Newton® team is led by a panel of expert brand consultants who surpass 200 years of cumulative experience in building brands and organizations. Our philosophy - 'I know that I don't know', is in alignment with the belief that every business, brand and the prescribed product promotion strategy is a result of thorough diagnosis and analysis.

Newton® Consulting India Pvt. Ltd. is a subsidiary of Newton® Consulting Group Inc. The company has been recognized to provide the best brand consultancy services in India by various ranking agencies and magazines. With focus on India and the growth opportunities the country offers, the Indian operation was established in 2009 and has grown both in size and recognition as a renowned brand consulting firm. Notably, we have a record of achieving 100% success by delivering superior brand consulting services.

At Newton®, we offer Brand Consulting, Market Analysis, Brand Strategy, Digital Marketing, Creative and Brand Cloning Training™ services to our clients. With a customized solutions approach aided by insights from our unique analysis methodologies, we are able to achieve our client's corporate image, brand positioning, product planning, product development, advertising communication and go-to-market goals.

WHAT WE DO

RESEARCH & ANALYSIS WING

logo creation

Right Diagnosis
Right Prescription
Right Results


We correct & connect by diagnosing, analyzing, prescribing the right route for brand success.

Using proprietary analytical tools like BUD©, Mind Maps© & Consumer Science©, Newton® diagnoses the client's business challenges, analyzes their business needs, prescribes the best brand consultancy for success and hand-holds the clients in their strategy implementation.

Simply put, these tools are used to study, analyze and interpret the potentials' thought streams, beliefs and perceptions towards brands/products/services. The methodology adopted to create brand-consulting strategies covers a detailed understanding of social persuasion, motivation triggers and decision-making process. A team of well-experienced business and market analysts leads the Newton Research & Analysis Wing.

CONSULTING WING

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Building Business and
Brand Strategies

The epicenter of our brand consulting lies in the psychological approaches adopted by Newton®in a practical scenario to understand the situation at hand. Thereafter, we develop effective and quantifiable strategies for the client, based on a complete comprehension of the consumer's mind driven by analytics & predictive behavior metrics. Thus, the laid out brand consultancy which involves brand strategy, product strategy, digital marketing and creative advertising using traditional and non traditional mediums and media, guarantees to deliver 100% connectivity and relativity with the target audience.

So, whether it be internal customer brand engagement, brand promotion, product promotion, business diversification or creating a brand or product from the scratch, it our analytics and analytical approach that drive our strategies to achieve success.

CREATIVE WING

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Top Ranked
Advertising Agency


We Conceptualize, Visualize & Create Advertising Communication
Newton®believes that every plan needs to be backed with the right imagery that communicates the end objectives to the target audience. To support each communication, Newton® has a full-fledged in-house creative team in India which handles the entire gamut of design process. This is a captive division to support the brand strategy and brand consulting division, created mainly from confidentiality standpoint.

We conceptualize, visualize and develop sensory appealing creative designs and concepts for advertising campaigns, digital marketing campaigns, content management, online marketing and advertising strategy and ad campaigns. The advertising strategies provided are marvels that precisely connect with the desired target audience. Our creative concepts and designs are authentic, inspiring and it simply works because we are habituated to create success stories as an organization.

WEB WING

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Digital
Excellence

Digital platforms are equally important for brand transformation and these strategies need to be closely tied to the business objectives. As an integral part of brand consulting, Newton's web wing offers a suite of digital marketing services for different kinds of industries. We focus thoroughly on integrating digital media with traditional media to get effective results.

Some of the key services offered under this wing are online content management, search engine optimization, social media marketing, digital advertising, Google analytics and email marketing. Whether your digital budgets are small or large, we help companies to create a credible online reputation, which is based on customer engagement.

At Newton Consulting, our websites are designed and developed involving the latest cybernetic techniques. With clear strategic goals united with digital brand plans, we execute our plans with precision as a leading brand consulting company.

Comprehensive Brand Consultancy in India

BUSINESS
ANALYSIS

Identifies your business needs, opportunities, challenges and pitfalls through a futuristic perspective.

BRAND
STRATEGY

Develops a strategy to generate a value proposition that clicks with your brand's target potential.

BRAND
HEALTH AUDIT

Diagnoses the current condition and performance of your brand to derive the right business agenda.

BRAND CLONING
TRAINING

Increases your brand's impact by aligning your internal stakeholders to communicate a synergized brand message.

BUSINESS
DIVERSIFICATION

Enables your businesses' entrance into a new market or industry, as per the diversification opportunity identified.

CONSUMER
ACQUISITION

Targeting new and prospective customers by using psychographic profiles and analytical metrics.

PRODUCT
POSITIONING

Communicating your products' and embedding its USP into the minds of the target audiences through an effective product positioning strategy.

NEW PRODUCT
DEVELOPMENT

Synthesizing information to develop a new marketable product, commencing from the idea generation to development, testing, sampling and its launch in the identified markets.

BRAND
IDENTITY

Conceptualizing captivating brand names and logos, which attracts and appeals to your target potential.

BRAND
POSITIONING

Emboss a well-conceived statement, which differentiates and conveys the true essence of your brand.

CORPORATE
BROCHURE

Showcase your brand's competency and credibility with compelling concepts, persuasive designs and content.

CORPORATE
VIDEO

Distinctive scripts and visualization to present the attributes of your business in a quick, creative and informational way.

CORPORATE
WEBSITE

Create an online credibility by having a strong internet presence through lucid imagery, distinct designs and SEO friendly content.

3D
VISUALIZATION

Focus and highlight the elements of your brand with photo realistic 3D visualizations and animation experiences.

ADVERTISING
CAMPAIGNS

Tap deep into consumer emotions with appealing concepts using various mediums to effectively promote your brand or products.

PACKAGING

Influence the purchase decision of consumers at point of sale and add value to your products by creating appealing packaging designs.

SEO
PLANNING

Plan and enable your website to be recognizable by Google listings, to organically build traffic for the website and create engagement.

WEB
ANALYTICS

Evaluates your web traffic behavior and uses the data for improved web performance.

SOCIAL MEDIA
MANAGEMENT

Utilizing social networking websites to increase your brand's online reputation, customer engagement and promotion.

EMAIL
MARKETING

Using the email channel to tap your potential and stay connected with existing or new customers through engaging email campaigns.

BLOGS

Helps in establishing your brand as an authority in your industry by edifying readers with researched and valuable content.

CONTENT
STRATEGY

Creating unique, expert and indexable content for your brand as well as planning its publication and governance.

AV
CAMPAGINS

Employ engaging audio-visual campaign on digital platforms like YouTube, Facebook and Twitter to market your products.

APP
DEVELOPMENT

Make your customers reach you, build your sales and inspire repeat purchase with an easy touch of the smartphone.

TVC

Conceptualize, plan and execute engaging television commercials as per the budget and targeted impact need of the brand.

PRINTING

Incredible printing ideas and quality for your marketing collaterals to make a stellar brand impression.

POS MATERIALS

Production of engaging POS materials to create a spectacular retail environment and draw the customers' attraction towards the products.

AUDIO VISUAL

Planning, direction and production of audio-visuals in motion graphics as well as movie formats for brand promotions or corporate presentations.

PHOTOGRAPHY

Conceptualizing, planning and execution of photo-shoots to create eye-captivating brand imagery.

AUDIO

High-quality voice-overs and translation services with audio mixing for radio ads, Corporate AV, IVRS etc. for your brand.

EXHIBITIONS

Complete planning and designing of ultra-modern aßßßnd creative stall layouts, as well as installation services to attract visitors.

TRADEMARK

Trademark and registration of copyrights for products, services, brand logos, brand names and brand taglines.

Best Brand Consultants: 200 Years Of Management Experience

Ever Evolving, Innovatively Brilliant........Whatever you call!

WE ARE THAT!

Newton-Director-Doris Pooser Strome

Doris Pooser Strome

Executive Director - International Operations

Consulting Specialty - Fashion, Style & Personal Care Vertical


A Mathematics Degree Holder & a Global fashion & style business Icon, Doris Pooser is Executive Director - Newton® International Ops and Founder Member of Newton® Consulting Group. As a renowned brand consultant, Doris brings to Newton® over 25 years of global experience and has handled key offices and senior management portfolios including being the President, CEO and founder of AIS Marketing Services, Inc, New York. Her immense knowledge in strategic brand consultancy has been a key factor for the growth of Newton® Consulting Group.

Doris is member of The Fashion Group International, and The Accessories Council. Doris operates from offices in US, China & India and is a resident of New York City and Scottsdale, Arizona.

Doris has created a revolutionary Proprietary Personal Profile® an online personal advisory and shopping tool, available in the US, India and China, providing advice and product recommendations for consumers based on their physical characteristics and individual needs.

The resulting data warehouse with 150 data fields allows to provide target advertising, sampling opportunities and promotional programs as well as to generate an in-depth consumer report for use in product development, inventory control and consumer predictive behavior for manufacturers and retailers.

Doris Pooser is an avid reader as well as an award winning, world-renowned author of nine best-sellers worldwide.

Newton-Director-Marshall Strome

Marshall Strome (MD, MS, FAC)

Executive Board Member

Specialty- Healthcare, Medical & Wellness


An Executive Board Member of Newton® Consulting, Marshall is the CEO and Founder of Areo-di-namics, a Medical Consulting and Product Development Company with multiple patents for its devices. Heis also the Chairman of the Scientific Advisory Board of Medrobotics, and on the Scientific Advisory Board of Arrimex, and Coti2.

Dr. Marshall Strome served on the Recombinant DNA Advisory Committee and the Gene Transfer Safety Assessment Board for The National Institute of Health-US for four years

In addition to serving on Boards of Medical Organizations, globally and a recipient of hundreds of honors and awards, Dr. Marshall Strome is a Medical Superhero has been included in the Guinness Book of World Records (Medical Heroes) Millennium Edition and is listed in Who's Who in Medicine and The Best Doctors in The United States of America. He continues his medical practice, consultations and presents lectures, internationally.

Dr. Strome in the past has served as Senior Surgeon at Brigham & Women's Hospital, Boston, Massachusetts; Coordinator at Harvard Medical School; and Chairman and Professor at Cleveland Clinic Head and Neck, Ohio. While at the Cleveland Clinic, he performed the first total human laryngeal transplantation, developed a new endoscopic approach for laryngeal cancer, performed the first robotic laser surgery for laryngeal malignancy and developed new surgical procedure for aspiration.

Karen Giberson

Karen Giberson

Executive Board Member

Specialty: Marketing, Experiential & Public Relation


Karen has over 20 years of experience in marketing, merchandising and public/ media relation space & is the President of The Accessories Council, a non-profit national advocacy group that represents some of the biggest names in the industry. Karen is a visionary and sets goals for organization she works. She consults and is responsible for 16 mega experiential annual events including the esteemed ACE Awards.

Karen has a wide experience in the experiential marketing and as the Director of Event Marketing for QVC, she was responsible for bringing some of the shopping Mecca's most wildly successful programs and products.

Karen has a wide experience in the experiential marketing and as the Director of Event Marketing for QVC, she was responsible for bringing some of the shopping Mecca's most wildly successful programs and products.

Currently, she is an executive producer for 'Avec Eric', a show on PBS featuring chef Eric Ripert of Le Bernardin, Crown Consumer Brands, Estee Lauder Companies, and QVC. Karen has consulted for companies in the likes of Miramax Films, Always In Style, ElyseRyan Jewelry, HCI Direct, Tracy Reese to name a few.

Karen has many professional affiliation and holds key offices as being Founding Member/ Accessories Council, Board of Directors in the Gibson Foundation, Advisory Board Member-Laboratory Institute of Merchandising, Co-Founder/ Brain Barter & holds a Diner Chair in the Chabad's Children of Chernobyl.

Daniel Johnson

Daniel Johnson

Executive Board Member

Specialty: SFX, 3D & Film Production.


Daniel A. Johnson's early involvement in Production Technology and 3D animation for Film and Television set the foundation for the industry as we know it today. With a Masters in Computer Graphics Animation from the New York Institute of Technology in the mid 80's, Daniel was scouted to work for Digital Effects Inc, one of the first CGI special effects companies in America, working on projects for Disney and other Famous Hollywood Film studios

Some of his credible works include, The Navigator, Tron, and over 20 advertizing commercials to his credit during that period. Since 1984, Daniel has worked on projects with global companies as The Mill, Nice Shoes, AT&T, Time Warner, Disney, Manhattan Advanced Digital, Data Motion Arts and Image Group to name a few.

Daniel has directed and produced many computer graphic commercials and interactive projects for companies and brands such as People Choice Awards, Rolex, Pizza Hut, Estee Lauder and CNN News. Post achieving credible heights in his career USA, Daniel spent five years in Europe as a Media & Technology Consultant for Pixibox France and Thompson Digital Military Software Group.

Daniel was one of the first individual to deploy V.O.D. (Video On Demand) over IP and followed that concept through to the founding of V.O.D.U.S.A. where he functioned as the V.P. of Business Development and as an equity partner. He is also the founder and partner in boutique interactive web media agency called 59 Souls Inc. New York City.

Mel Warriner

Mel Warriner

Executive Board Member

Specialty - Human Resource & Customer Care


Mel Warriner brings to Newton® Consulting Group three decades of expertise and has delivered research based internal customer and work force solutions to a diverse range of enterprises. Mel served as Vice President at Disney, Gallup and Marriott and provided critical stage leadership for eight private equity ventures (green fields and consolidations) in the service sector. The foundation of his work is rooted in brand differentiation and company culture as gateways to enhanced business performance.

Mel has contributed signature elements to strategies and business models for 15 (Fortune 500 and Private) brands and brand extensions in the retail, hospitality, healthcare industries. He directed 12 Human Resources teams at the unit, region, division and corporate levels, from green field startups to global, multi-site functions.

As an independent researcher and in collaboration with Gallup, Zogby and other firms, Mel's market and organization research fueled the creation of proprietary marketing, human resources and customer services applications including customer affinity profiles on 150 global brands. Mel Warriner work is cited in such best sellers at First, Break All the Rules, Fit In, Identity Zones, The Value Profit Chain and The Scientific Basis of Integral Medicine.

CAREER

We are symbiotic!

We excel as a team to grow individually! You won't be an employee but a member in the Newton® family. We believe in sharing everything from bread and brunch to values and wisdom. Our work culture doesn't believe in win-win, as we define success as a singular entity. We win together!

Current Openings:

1) Research Analyst
Exp: 1 to 4 Yrs

2) Assistant Sales Manager
Exp: 1 to 5 Yrs

3) Digital Marketing Trainee
Exp: 0 to 2 Yrs

4) Website Developer
Exp: 0 to 2 Yrs

5) Apply for Internship

CONTACT

Thanks for taking time to contact us!
We do our best to respond quickly, it could take us 1-2 business days to get back to you. Feel free to say hello!

For any business related enquiries for India please click to: SEND MAIL
For any business related enquiries for U.S. please click to: SEND MAIL


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East Coast:

# 12 B, 35 East 35th Street New York,
New York 10016

West Coast:

7473 N. 58th Place Paradise Valley,
Arizona, 85258

Delhi Office:

512 - 513, Devika Tower, Nehru Place,
New Delhi - 110 019

Bangalore Office:

Kay Arr Cornerstone, 3rd Floor,
Srinivagilu 80ft Main Road,
ST Bed Layout, Koramangala,
Bangalore – 560034